#wearehere

a comms platform and campaign that spotlights female-identifying musicians
on international women’s day.

thanks to its accessibility and welcoming community, TikTok has become a platform where women express their true selves and serve up endless entertainment, education and creative content.

from indigenous punk rockers and digital fashion designers to olympians, racing drivers, scientists and more, tiktok is where women from all cultural, geographic and linguistic backgrounds come together and share their stories.

so for international women’s day, we created #wearehere - a platform and campaign that uses the power of tiktok to spotlight, celebrate and amplify women’s diverse voices.

all the films, images and comms for the campaign were sourced from real creators on tiktok, and the campaign art direction was heavily inspired by each creator’s individual style and content.

the campaign was adapted to multiple languages and went live in seven markets around the world. our hashtag, #wearehere was used by musicians throughout tiktok’s global community - and by artists like dua lipa, shania twain and little mix.

give it up for the girlies ✨
creative direction by grace o’brien and lais lira
art direction by ioana lahr
copy by arendse rohland
design by luna wang