skyryse
a new brand identity for one of the world’s most pioneering aviation startups.
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create a brand for an aviation tech startup that inspires and resonates with private pilots, aircraft manufacturers and aviation enthusiasts.
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ryse makes flying machine-agnostic. in other words, its technology makes flying less about the machine (or the qualities of the person flying it) and more about the experience, the enjoyment, the safety, and the freedom of flight itself.
we created a brand narrative and identity that is centred on people, not planes. rather than focus on the company’s tech and follow category tropes, we built a brand with emotion and purpose at its core.
the result is a new logo, new narrative, new visual look and feel, new tone of voice, new product naming conventions - new everything.
creative direction by grace o’brien and lais lira
tone of voice & copywriting by grace o’brien
design direction by gijs van de wal
motion design by lexington baly