an NBA star returns to his roots

in collaboration with Jordan, AKQA Amsterdam produced a series of short documentary episodes that chronicle NBA star Luka Dončić’s return to his hometown of Ljubljana. the episodes provide a raw, intimate portrait of a kid who grew up on the hardwood, set amongst the community he calls home.

as we follow Luka to his childhood courts and old haunts, we hear him unpack in his own words how his upbringing made him the player that he is today, the vital importance of community and youth sport, and what it’s like to grow up loving basketball in Europe.

filmed on location in ljubljana, solvenia
creative direction grace o’brien
art direction hugo barne
directed by killian lassablière
production by ubiquity.tv & AKQA
slovenia line production by trixtr