Bold. Witty. Not afraid to say ‘vaginal discharge’.
U by Kotex AUNZ needed to rethink its social content strategy to better target consumers aged 16 - 24. We came up with a strategy that tapped into pop culture, modern feminism, memes and more, and created content that was simultaneously funny, informative and right for the brand. It’s not mind blowing work, but it is some of the best performing social content the brand has ever published.